Mixed media artists Shynola have teamed with Havas London and Durex to call for the creation of a condom emoji to promote safe sex ahead of World AIDS Day on 1st December.
The good-humoured campaign film features a mix of suggestive emojis to get people talking. The ad has arrived at the perfect time with The Oxford Dictionary recently naming an emoji as their oft-debated word of the year.
Beyond designing the official condom emoji, Shynola had to create their own bespoke emoji alphabet, which meant designing 52 emojis in two weeks.
The #CondomEmoji campaign is running across YouTube, Facebook and Twitter, with an accompanying video explaining the project.