It’s official, RSA has produced some of this year’s most exciting and acclaimed work, adept in visual storytelling, creative technology and performance.
At the 2016 Cannes Lions Awards RSA was recognised with several Gold, Silver, and Bronze Lions and two Young Directors Awards.
Among the top work recognised was Nike’s first-ever YouTube series, “Margot vs. Lily,” directed by Tricia Brock for W+K, which won a Gold Entertainment Lion. Part of the #BetterForIt campaign, the inspirational series featuring two sisters has been a cultural phenomenon with millenials.
Red Bull Media House’s “Kaleidoscope” directed by Ben Scott won Gold for Visual Storytelling in Sports Entertainment. The film features BMX rider Kriss Kyle at his super human best in a mesmerising performance, traversing a beautifully designed backdrop of moving ramps.
Also winning in the Entertainment category was Daniel Kragh Jacobsen’s “The Family” for Ford. Winning in Branded Content and Visual Storytelling, the short film created with New Land and Very Agency is an evocative, sad, and very human story that also stands as a huge feat for branded content.
Terence Neale’s Adidas “Your Future Is Not Mine” won two Gold awards both in sound. The film was awarded Gold in the Original Music Film Craft Category, and Gold in the Best Music/Brand Partnership category.
The Martian VR experience continued its winning run at Cannes, taking home Silver in Digital Craft. Directed by Robert Stromberg, the VR companion piece to Ridley Scott’s wildly entertaining Oscar-nominated film allows you to step into astronaut Mark Watney’s shoes and try your hand at survival on the Red Planet.
Juriaan Booij’s and Ogilvy & Mather’s Huawei Shark Dancer film was awarded a Bronze Lion for Cinematography in the Film Craft category. One of two short films for the Huawei Touch campaign, Shark Dancer follows shark consultant and trainer Cristina Zenato as she gets up close with some of nature’s most fearsome predators.
Sophie Muller picked up Silver and Bronze Entertainment Lions for her Deutsch LA live action music video with Gwen Stefani. The exceptionally complicated Grammys concept was created in collaboration with Target and Wondros, and was the first of its kind to be created live on national television.
And at the Cannes Young Director awards Andreas Roth picked up Silver for his work with Tempomedia for Fila Playground. And recent signing the Freise Brothers picked up Silver for their own production of “Not a Dream” for Tesla.
Well done to all winners at RSA and across the industry. Check out the full list HERE. There’s some great work.