usaukasia
RSA Family

News

Casper Balslev directs Diamond Industry Campaign

October 10, 2016

The Diamond Producers Association has launched its first ad campaign in five years to reintroduce its products to a younger generation. From Mother New York and directed by Casper Balslev #RealisRare targets millennials who have a somewhat indifferent view of the jewellery industry.

The two ads, Runaways and Wild & Kind, show two non-traditional couples explaining what their bond means to them.

Speaking to Adweek, Casper Balslev said: “As a director I was attracted by the theme of love as an unpolished drama. Being in a relationship can be a tough challenge, as much as an adventure. It’s personal and it’s intense.”

View more of Casper’s work HERE.

We’ve noticed you are in the United States. If not, select your region by clicking a pin on the map.
RSA Family