The Diamond Producers Association has launched its first ad campaign in five years to reintroduce its products to a younger generation. From Mother New York and directed by Casper Balslev #RealisRare targets millennials who have a somewhat indifferent view of the jewellery industry.
Speaking to Adweek, Casper Balslev said: “As a director I was attracted by the theme of love as an unpolished drama. Being in a relationship can be a tough challenge, as much as an adventure. It’s personal and it’s intense.”
View more of Casper’s work HERE.