Director Luke Scott talks with SHOOT online about breaking new ground in marketing and wrapping his first feature.
SHOOT’s Fall 2016 Directors Series showcases today’s best directing talent, those who are breaking new ground and creating impactful work. Luke Scott, an already established commercial and branded content director, made his feature directorial debut this year with Morgan, a sci-fi thriller featuring Kate Mara, Anya Taylor-Joy and Paul Giamatti.
“Everything is a lesson when you direct your first feature,” observed Luke. “You need to always be open to learning. People often talk about a director having a singular vision. Of course, that’s true on one hand. But that needs to be balanced by open collaboration. When it’s your own gig as a director, you still have really got to listen to those around you—particularly from folks who have been doing it for many years. You have to strike a balance between being a good listener and at the same time a bit of a pit bull protecting your vision and ideas.”
Luke notes that he would like to keep a diverse mix of projects alive directorially—features, commercials, branded content and his original movie marketing fare. His directing credits span the U.S. and Europe with campaigns for the likes of Coca-Cola, Nike, Sainsbury’s with celeb chief Jamie Oliver, KFC, Royal London Insurance, the Truth anti-smoking campaign and California Travel and Tourism highlighted by performances from Clint Eastwood and Jack Nicholson.
On the cinema promotion front, Luke recently wrapped a marketing short for the much anticipated Blade Runner sequel being directed by Denis Villeneuve and is now gearing up for a second original marketing film to create buzz around the new Blade Runner movie. Luke has been working with 3AM to create his most recent marketing content. “The quality of ideas [at 3AM] is unbelievable,” Scott said. “I really love working with them; they afford you quite a bit of freedom. They push the envelope to make these little scenes which add up to worthwhile substantive entertainment and marketing content.”