RSA is pleased to announce the addition of Andy Hines to its directorial roster.
After launching his most recent series of projects last week-promos for My Morning Jacket’s Jim James’ “Here In Spirit,” i Am Other artist Buddy’s “Shine” and an Ad Council PSA called “Listen,” RSA Films is excited to welcome Andy Hines. Hines’ work also includes 2015 MTV VMA winner “One Man Can Change The World,” Big Sean’s elegiac promo ft. Kanye West and John Legend, and an interactive film for TriBeCa’s ReActor experience—the world’s first computerized acting judge—via JWT NY, which won a Cannes Silver and two Bronze Lions.
“We’ve believed in Andy’s talent for a long time,” said Jules Daly, President of RSA Films. “He is incredibly creative and driven, and has directed some of Black Dog’s most inspired music videos over the past few years. The timing is perfect to welcome him to RSA for commercials and content. His strength as both a storyteller and resourceful collaborator will be a great asset to our clients. On top of that, he’s a pleasure to work with!”
After earning a master’s degree from American Film Institute, Hines went on to direct commercials such as Nike Basketball’s “Be Courageous,” featuring jazz pianist Robert Glasper, Gillette’s “Rusty Bottoms” with singer/songwriter Robert Ellis, and a brand film for L’Oreal that tells the origin story of men’s grooming line, Baxter of California. He has directed additional music videos for Juicy J ft. Kanye West, Beyoncé artists’ Chloe x Halle, The Head and The Heart and many more.