Adidas Originals launches “Original” campaign with a captivating new film, Original is never finished directed by Terence Neale.
Featuring a multi-generational cast set to a remix of Frank Sinatra’s “My Way,” the brand film out of Johannes Leonardo inspires a new generation to redefine the meaning of originality. “Original is never finished” features visionaries from the worlds of music, skate, sport, style and art. Reaffirming the notion that original is never finished, the film score is a remix of the iconic song “My Way” by Frank Sinatra and creates a provocative, reimagined approach to today’s streetwear culture. The awe-inspiring piece has a multi-generational cast including Snoop Dogg, Dev Hynes, Stormzy, Mabel, Kareem Abdul-Jabbar, Brandon Ingram, Petra Collins, Gonz, Lucas Puig and more. By re-interpreting classics and turning to a new generation of creators, adidas Originals inspires us to redefine the meaning of originality.
“Everything we do for adidas Originals is a work in progress, as true creativity is never finished,” says Alegra O’Hare, VP of Global Communications adidas Originals & Core. “We are constantly challenging ourselves and breaking down the boundaries that limit imagination; we hope to inspire all creators to do the same.”
At it’s core, “Original is never finished” explores the idea that if you push something far enough, it becomes original again.