A city is transformed in Robert Stromberg’s new Super Bowl commercial, “Inspiration Drops” for LIFEWTR .
LIFEWTR, a new premium bottled water, fuses creativity and design as a source of inspiration, as well as hydration. In this new ad, a city is transformed by a storm that turns everything the rain touches into the bright, colorful art of LIFEWTR’s Series 1 label artists (MOMO, Craig & Karl, Jason Woodside). The vibrant imagery is enhanced by multi-awarding-winning artist John Legend’s “Love Me Now.”
RSA’s Robert Stromberg, himself a two-time Academy Award-winning artist, and Cannes Lion-winning commercial and VR director, commented about the experience: “It’s always an extraordinary opportunity to work on such a worldwide stage, but even more rewarding, in such an incredibly collaborative fashion with the creatives at R/GA and PepsiCo. There’s no better place to showcase artistic ideas and launch a new product where viewers are as equally engaged with the commercials as the main event.”
The featured artists in “Inspiration Drops” are the first in a series for LIFEWTR. Throughout the year, the brand’s label will change to serve as a platform for emerging artists to be discovered.