Part of the Ridley Scott Creative Group


RSA’s Countdown to Super Bowl

January 30, 2017

From an adorable puppy to a “notoriously frank and uncensored British lady”, RSA is behind some of the Super Bowl’s most memorable commercials.

It’s that time of year again, where we all gather to watch commercials…and football.

With Super Bowl LI just around the corner, we decided to revisit some of our favorite ads from prior years.

2014, Budweiser “Puppy Love”

An unlikely friendship between Budweiser’s iconic Clydesdales and a sweet puppy charms Super Bowl XLVIII viewers. Directed by Jake Scott, “Puppy Love” ranked #1 on AdMeter’s 2014 Super Bowl Top 10, was voted top commercial during the game by viewers on Hulu and is the #1 most watched Super Bowl ad on YouTube according to Adweek and Shots.

2015, Budweiser “Lost Dog”

The story continues when the Budweiser Clydesdales help the puppy learn the true meaning of friendship by reminding us that #BestBuds always have your back. The heartstring-pulling spot, directed by Jake Scott, also scored #1 on  AdMeter’s 2015 Super Bowl Top 10 and is #4 on Adweek‘s  Most Watched Super Bowl ads on YouTube.

2015, Mercedes-Benz “Fable”

A speedy twist on a familiar fable, this animated spot directed by Robert Stromberg (who has a new ad this year), is whimsical car candy. “Fable” debuted on “The Ellen DeGeneres Show” and inspired a spirited tortoise & the hare race that resulted in Mercedes-Benz giveaway. The spot landed #20 on AdMeter’s 2015 Super Bowl commercials.

2016, Budweiser “Simply Put”

Helen Mirren charms and chides viewers in equal measure, to put down the car keys in Budweiser’s “Simply Put.” The ad launched their #GiveADamn campaign against drunk driving and claimed the #9 spot on AdMeter‘s 2016 Super Bowl Top 10.

Tune into Super Bowl LI on Sunday, February 5th to see our inspiring new commercial directed by Robert Stromberg for LIFEWTR. It features top-40 artist, John Legend and artwork from emerging artists MOMO, Craig & Karl and Jason Woodside.


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Part of the Ridley Scott Creative Group