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Terence Neale Remixes adidas Originals for The Grammys

February 13, 2017

Just weeks after the launch of adidas Originals campaign film “Original is Never Finished”, Director Terence Neale reimagines two new videos to push originality a little further.

During the Grammys, adidas Originals, Johannes Leonardo and Director Terence Neale debuted not one, but two music video-esque films as remixed renditions of the new campaign film “Original is Never Finished.”

Following an aired commercial, both videos now live online in the digital space. The first, featuring Snoop Dogg rapping about his career and adidas style, traces Snoop’s own rise and continues the sneaker brand’s “Original Is Never Finished” campaign.

The second video showcases up-and-coming hip-hop artists Desiigner and MadeInTYO spinning their own take on the Sinatra classic, “My Way.”

The two spots are meant to be thematically in line with the overarching campaign. “After opening the conversation with our recent campaign film, we are looking to continue challenging our audience’s idea of originality,” said Matthew Edwards, creative director for Johannes Leonardo. “By remixing, hacking and handing over our film’s song, we put the power into the hands of the creators, in an ongoing process to prove that original is never finished.”

Watch the two expressive new films; Snoop Dogg’s above and Desiigner + MadeInTYO’s below. Keep up with the conversation on social with #ORIGINALis. Read more about the campaign in AdWeek.

And of course, keep an eye on Terence Neale’s work here.



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