We are pleased to announce the addition of Yoni Lappin to our RSA Director roster.
Based in London, Yoni Lappin’s intimate character studies of youth culture have become his signature. His talent for capturing nuanced and truthful moments in his videos is evident in his work for cutting-edge performers such as A$AP Rocky, Mura Masa and NAO.
His video for Mura Masa and A$AP Rocky’s “Love$ick” has currently reached over 24 million views since its release. The video challenges the conventions of a traditional hip hop video by elegantly portraying a day of youthful misadventures between three friends in London. “1 Night” is his latest video for Mura Masa and Charli XCX, which ignites feelings of the awkward yet exhilarating state of young love, awash with sumptuous colors and his typically exquisite and diverse cast. “1 Night” was featured in Billboard and Rolling Stone.
Yoni is currently focusing on doing what he does best: interesting and challenging storytelling in music videos and commercials, and never playing it safe.
Photo Credit: Truly Young