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Matthew McConaughey Directs New Ad for Wild Turkey

September 15, 2017

McConaughey’s new spot “Sang Our Song” continues to demonstrate his creative vision for Wild Turkey’s all-American campaign: It’ll Find You.

In 2016, we celebrated Matthew McConaughey’s debut as the new Creative Director of Wild Turkey Bourbon with the release of his first commercial, “The Journey Begins.” Since then, he’s been at the helm of the brand’s reintroduction, reportedly growing their portfolio globally by 14.6%. Today, McConaughey keeps his vision alive in his second television commercial, “Sang Our Song.” The spot captures McConaughey confidently strolling past the colorful city nightlife, bottle of Wild Turkey in hand, to the soundtrack of Davie’s “Testify.” “We didn’t set out to make a hit,” he says. “We just sang our song.”

Photos by Fernando Decillis

“This new TV spot demonstrates the cool ease and authenticity of this brand,” said McConaughey via PR NewsWire. “I met Wild Turkey’s Master Distillers Jimmy and Eddie Russell years ago, and I immediately knew something was special about this brand – they’re not afraid to do things the right way, even if that’s not the easiest way, never changing the formula to follow consumer trends. And if you live your life with the same principles, Wild Turkey will find you.”

When asked about the the collaboration, Brent Choi (Chief Creative Officer at J.Walter Thompson New York) said:

“Matthew continues to embody Wild Turkey’s values both in front of and behind the camera. His passion and hands-on dedication to tell Wild Turkey’s story authentically is like nothing we’ve seen before in a celebrity-brand collaboration.”

Photo by Fernando Decillis

Learn more about McConaughey’s directorial debut and watch his first ad for Wild Turkey here.

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Part of the Ridley Scott Creative Group