Part of the Ridley Scott Creative Group


Yoni Lappin Directs Spots for Converse x JW Anderson Collaboration

January 11, 2018
Exploring the style and culture of today’s creative generation

Converse and JW Anderson announce a collaborative collection of footwear representing contrasts between iconic Converse silhouettes and JW Anderson’s provoking design aesthetic. Known for his signature style of capturing the essence of youth culture, our own director Yoni Lappin was tapped to explore those similar themes of tension and opposites.

“Looking at the partnership between JW Anderson & Converse – two very different worlds coming together to create a clash that works beautifully,” said Yoni while conceptualizing the video.

Yoni’s video for the Converse x JW Anderson collection features young creatives, Amandla Stenberg, Sita Abellan, Edie Rose and AJ Tracey discussing their perspectives on personal style and philosophy over a casual “this-or-that” type interview.

Here are some stills shot by the talented Monika Lenczewska:

See more of Yoni’s work here.

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Part of the Ridley Scott Creative Group