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RSA’s Favorite 5 Super Bowl Spots

February 1, 2018
Gather, eat and watch the most memorable ads from RSA’s own directors.

It’s 2018, the New England Patriots are in the Super Bowl again, and Director Jake Scott’s dynamic clydesdale/puppy duo are still our favorite (and top watched) ads to date. This year, we’re sharing some of our top moments, starting with the legendary spot for Apple directed by Ridley Scott, “1984.”

Apple’s “1984” directed by Ridley Scott, 1984
Now 34 years old, the dystopian spot is cited as the turning point for Super Bowl commercials, bringing a layer of impactful storytelling to the match the excited of the big game itself. It was Apple’s very first advertisement, presented as an “anti-ad”, not showing the product even once.

 

LIFEWTR’s “Inspiration Drops” directed by Robert Stromberg, 2017
This colorful spot marked the first Super Bowl ad for PepsiCo’s emerging brand, whose packaging features rotating designs created by up-and-coming artists.

 

Michelin’s “I Need You”, directed by Anna & Ewan, 2017
Not only was this emotional ad Michelin’s Super Bowl debut, it was one of the more unique projects we’ve had to privilege to collaborate on.

 

 

Budweiser’s “Puppy Love,” directed by Jake Scott, 2014
This spot needs no introduction, or explanation. Four years later it’s still winning hearts (and competitions like USA Today’s 30th Anniversary Bracket), proving there are still few things more heartwarming than seeing true companionship (and a puppy.)

 

 

Budweiser’s “Brotherhood,” directed by Jake Scott, 2013
A story that truly speaks volumes without actually saying a single word, Jake Scott’s “Brotherhood” created a connection with Budweiser’s Clydesdales that proves a great story can be more impactful than simply showing the product.

Make sure you tune into Super Bowl LII on Sunday, February 4th, to catch brand new spot from our Director Paul Feig for Diet Coke.

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