Part of the Ridley Scott Creative Group


Leonn Ward Directs Olympic Spot for P&G’s #LoveOverBias Campaign

February 14, 2018
Featuring female champion bobsledder, Elana Meyers Taylor

Three years ago, Olympic history was made when the first U.S. female took home gold in the 2015 bobsled world championships, a sport that had only become gender neutral the year prior. That woman was Elana Meyers Taylor, also one of the first to women drive a four-man bobsled in the World Cup competition in 2014.


To help tell Elana’s inspiring story, P&G tapped Director Leonn Ward to capture her strong relationship with her mother, and show how she never let biases about female athletes faze her. This was produced in support of P&G’s larger #LoveOverBias campaign which “celebrates a mother’s role as her child’s first and greatest advocate, the one who sees her child’s potential regardless of how others see them.”


Encouraged by her mom, Janet, Elana has risen above it all and is competing as a bobsled pilot in this year’s Olympic Winter Games in Pyeongchang, hoping to win her third Olympic medal.

Wish her luck, watch the spot to learn more about her, and check out more of Leonn’s work

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Part of the Ridley Scott Creative Group