Ridley Scott curates the 28th New Directors’ Showcase at Cannes Lions International Festival of Creativity 2018 in partnership with MPC.
Inspiration is in the air as some of the industry’s brightest minds converge at the 2018 Cannes Lions International Festival of Creativity. This morning was particularly exciting as our own Ridley Scott presented the 28th New Directors’ Showcase where he featured the very best, groundbreaking directorial talent from around the globe to an audience of 2,300 Cannes delegates.
The 50 minute showcase was produced in partnership with Academy Award-winning creative studio MPC, to provide a platform for the latest directing talent and to celebrate their creativity, innovation, and craft. Ridley’s involvement in this year’s Showcase coincides with the 50th anniversary of RSA Films, and the launch of the Ridley Scott Creative Group.
In creative collaboration with MPC’s design team, Ridley’s granddaughter Cuba Tornado Scott was commissioned to develop the visual identity for the showcase inspired by this year’s theme: “Regeneration: Year One,” which emphasizes Ridley’s forward-facing views on new talent, the role of a director in today’s communication landscape, and importance of both the idea and execution.
The artwork was then used as the foundation for the team at MPC, led by creative director Antar Walker, to develop into a full title sequence and promotional materials.
After watching all the final reels, Ridley stated: “The range of the work submitted this year has been remarkable. We’ve taken great care to ensure that the 2018 reel not only reflects great ideas but also considered craft and production. To be a truly great storyteller you have to be able to fully execute a brilliant idea. We hope you enjoy the 2018 Showcase, we feel that it’s an exciting selection of the most promising new talent breaking into the industry today.”
Mark Benson, CEO MPC goes on to say “The New Directors’ Showcase is important to the industry as it helps surface undiscovered talent and sparks exciting conversations about creativity and what’s original. It brings the industry together with a unique forum where people with exceptional potential have the opportunity to demonstrate their vision and capabilities to a wider audience who may commission them professionally – now and in the future. Together we have an opportunity to create unique and memorable work when we combine a new way of looking at things, with industry experience.”RSA Managing Director Kai Hsiung commented, “When we were asked to oversee this year’s showcase we didn’t realise what an all-consuming task it would be. There were so many amazing ideas, and we were truly humbled by some of the outstanding work submitted. But in the end we had to take into consideration the craft. Our selection is based on what we deemed to be the greatest execution of the best ideas.”
When looking at the role and opportunities for directors today, Mark Benson said
“There are arguably more opportunities today, but new directors face a range of challenges. It’s harder because the market is broader, more competitive and there are more directors attempting similar work. At the same time the distribution platforms are evolving and multiplying – with the volume of content ever-growing, craft plays a fundamental role to enable brands and work to cut through the noise.”
NDS producer Andy Gulliman said that the “New Directors Showcase is more important this year than it ever has been.” He goes on to say that “In some parts of the industry there has been a growth of crowdsourcing for convenience and that isn’t compatible with nurturing new talent. The NDS is all about sharing exceptional talent so their work is at the forefront of people’s minds for those who have a script or opportunity sitting on their desk. Commission the right talent and you’ll maximise the end result.”
The final reel of featured artists and directors from the New Directors Showcase 2018 includes:
- Tom Misch ‘Waterbaby’ – Georgia Hudson
- Honda ‘Dream Makers’ – Mike Skrgatic and James Allen
- PSA In Real Life – Win Bates #clickwithcompassion campaign
- ‘Mashrou’ Leila ‘Roman’ – Jessy Moussallem
- Zhu X Nero ‘Dreams’ – Erik Ferguson & Elliot Seller
- The Kids – Kristof Brandl
- Deupsi – Megacomputeur
- Goats/ La Legende De La Chevre Qui Connaissait Le Vrai Sens De La Montagne – Megacomputeur
- Thunder road – Jim Cummings
- London Grammar ‘Non Believer’ Jodeb
- Confidence Man ‘Boyfriend’ – Schall & Schnabel
- Frozen – Ben Proulx & Joyner Lucas
- Happiness – Steve Cutts
- I’m not racist – Ben Proulx & Joyner Lucas