The new BOSS campaign from RSA’s Drake Doremus explores seduction in the digital age and the transcendental power of the fragrance.
Starring Jamie Dornan and model Birgit Kos, Doremus’ film shows the BOSS man and woman as they experience an augmented sensuality. A journey that begins with the simple act of getting closer, it is the influence and intensity of the fragrance that sparks a mutual attraction.
As part of the new chapter, a multi-platform digital campaign will challenge consumers to disconnect from their screens to reconnect with their senses. To create memorable experiences that combine the virtual and the real.
You can view more of Drake’s work here.