Teaming up with Hennessy to bring their ‘Hennessy X.O – Experience Worlds of Greatness’ campaign to life
Ridley Scott returns to advertising after 15 years to direct upcoming ‘Hennessy X.O – Experience Worlds of Greatness’ campaign.
The campaign film, which will premiere globally in 2019, complements the idea that ‘each drop of Hennessy X.O. is an Odyssey’.
A series of seven 3D ads, created in collaboration with Berlin-based visual trend lab Foam Studio, will act as a precursor to the full film and will debut globally in Fall 2018, ultimately leading to Ridley Scott’s complete Odyssey, revealed in 2019.
‘I’m very pleased to partner with Hennessy for my first commercial in 15 years”, Ridley shares in Adweek. ‘From the very beginning, the project has been about the creative process. I saw the initial script and it immediately triggered something in me. I started scribbling and those scribbles turned into a detailed storyboard and a productive visit in the Cognac region. I loved partnering with Hennessy as the creative process was an absolute priority throughout. The result is not simply advertising, it’s entertainment. We are now in post-production with an ingenious CGI team and I am looking forward to the official launch in 2019’, said Ridley Scott.
‘Luxury appeal is about emotion, it’s about building a dream. Who better than a world-creator like Ridley Scott for Hennessy X.O, the iconic flagship of our range, the Original X.O? His mastery and imagination are unsurpassed, he will capture our audience’s hearts and minds’, says Thomas Moradpour, Global CMO for Hennessy.
Learn more about the project, and get a behind-the-scenes look at the process on Adweek.