A replay of iconic Super Bowl spots from some of our most prolific directors
When it comes to the Super Bowl, advertising is our game. From producers to directors across the Ridley Scott Creative Group, our team has introduced some of the most iconic spots to air during the big game over the past century, starting with the first “cinematic” ad ever made for the Super Bowl: Ridley Scott’s “1984.”
“What `1984′ as a commercial for Apple really signified was the first time somebody could put a great deal of production money into a single commercial and run it only once and get tremendous benefit from running it only once,” says John O’Toole, president of the American Association of Advertising Agencies in an Ad Age article. “It took great coordination with PR. It was really event marketing, with sales promotion and PR built in. That was the beginning of the new era of integrated marketing communications.”
Apple – “1984”, directed by Ridley Scott
We’re extremely proud to represent our diverse roster of talented directors who have crafted some of today’s most timeless ads, including Jake Scott’s viral sensation “Puppy Love,” which holds the spot of the “Most Viewed Super Bowl Spot of All Time” according to Inc.
Budweiser – “Puppy Love”, directed by Jake Scott
Take a look back at some of our favorites over the years in our Super Bowl “Replay” above, plus some honorable mentions below:
Mercedes Benz – “Fable”, directed by Robert Stromberg
Michelin – “I Need You”, directed by Anna & Ewan
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