Part of the Ridley Scott Creative Group


Juriaan Booij Directs Macallan’s First Global Campaign

November 26, 2018

Make the Call, from agency J.Walter Thompson, is the first ever global campaign for The Macallan whisky.

The campaign offers encouragement to a new generation of consumers, who are faced with increasingly complex and often daunting life decisions. Directed by Juriaan Booij and shot by John Mathieson, the twice Oscar- nominated Cinematographer behind Gladiator and X-Men, the film is a fantastical visual metaphor that brings the campaign idea to life. With pioneering visual effects from Absolute Post Production, using new techniques including the first use of motion capture in a wind tunnel, and 3D cloudscapes created using VR headsets.

You can find out more about the campaign here, and view more of Juriaan’s work here.

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Part of the Ridley Scott Creative Group