PS4’s highly anticipated PlayerUnknown’s Battlegrounds debuts legendary Jordan Vogt- Roberts trailer December 6, 2018
Produced by creative advertising agency Battery and the publisher and developer, PUBG Corp., this trailer encapsulates Jordan Vogt-Roberts’ strengths; cinematic action, world building, and a stellar ensemble cast of led by Jason Mitchell (Straight Outta Compton).
The Sony Playstation®4 version of the popular digital game PlayerUnknown’s Battlegrounds launches December 7, 2018. Pan-demonium is an action-packed, highly choreographed and relentless fight film that recreates the visceral excitement of the game in live action with the cinematography of Chung-Hoon Chung (Old Boy) and the stunt direction of Robert Alonzo (Deadpool).
“Beginning with our game, the goal has always been to work towards becoming an all- encompassing entertainment franchise,” said Richard Kwon, CMO, PUBG Corp. “Having Jordan bring us a step closer to that has been a delight to see.”
“Bringing this iconic game to life was such an amazing opportunity for us,” said Scott Brown Partner/VP Creative Director at Battery. “And working with Jordan and his team of cinematic legends like Rob Alonzo and Chung Hoon Chung was a dream come true.”
“When approaching this campaign, I wanted to capture and translate the individual moments of emotion the gameplay elicits from a player when experiencing PUBG,” Vogt-Roberts said. “I wanted gamers and fans of the title to watch this piece and feel that the filmmaker and team behind this spot understood the authentic fun that has made PUBG a piece of the zeitgeist. I wanted to find a way to bottle that magic and the excitement, kinetic rush and idiosyncrasies of PUBG for its fans, while also making it accessible to new viewers, whether they’ve played PUBG before or not.”