Hennessy have released an epic short film from director Ridley Scott.
The campaign, which visualizes the odyssey experienced in every sip of Hennessy X.O. was created by advertising agency DDB Paris, creative partner of Hennessy. The luxury spirits brand also announced that a 60-second version of the film will premiere in the US during The 91st Oscars® airing Feb. 24 on ABC, amplifying the cinematic flair of the campaign on one of Hollywood’s most celebrated nights.
The film is a creative interpretation of each of the seven tasting notes, described by Hennessy’s Comité de Dégustation as illustrations of Hennessy X.O’s taste and feel: Sweet Notes, Rising Heat, Spicy Edge, Flowing Flame, Chocolate Lull, Wood Crunches; culminating in Infinite Echo.
All seven notes evocatively take shape under Ridley’s direction, with his subversive sense of narrative, unique light, and knack for radical, and technical innovation. The seven notes, envisioned as individual worlds, are brought to life through vivid scenes offering snapshots of each world.
“I was attracted to this project because I was inspired by the potential for art and entertainment to bring this story to life,” said Ridley Scott. “Hennessy has a great product, and I was lucky enough to have the freedom to interpret this and create something amazing. I think people will be stunned when they see the film.”
‘The Seven Worlds’ production team includes global leaders in visual effects, Moving Picture Company (MPC), production company 75 Paris, and composer Daniel Pemberton, who previously worked on Scott’s films All the Money in the World and The Counsellor.
“It is an honour for Hennessy to partner with a visionary like Ridley Scott,” Said Hennessy Global CMO Michael Aidan. “This film showcases Ridley’s artistic genius conveying the essence of Hennessy X.O through entertainment that transcends traditional advertising.”
“When we embarked on this adventure, we dreamed of creating a film that is truly different. But even in our wildest dreams, we did not imagine we would be going to so many incredible new worlds. Together with Hennessy and Ridley Scott, we hope to have achieved a new benchmark in advertising.” says Alexander Kalchev, Executive Creative Director at DDB Paris
See the full film, as well as a ‘making of’ video, behind-the-scenes content, and an interview with Ridley Scott, at thesevenworlds.hennessy.com.