Qatar Airways has launched its latest campaign from RSA Films director Ben Scott. ‘Our Newest Destination’, created in collaboration with agency 180 Kingsday, celebrates the FIFA Women’s World Cup France 2019, championing the fans and players. The tournament, which kicks off in Paris on June 7th, is expected to be the biggest ever event in women’s football to date.
The campaign reunites the team behind Qatar Airway’s ‘The World Like Never Before’, including visual effects and creative production studio MPC. As with the earlier campaign, ‘Our Newest Destination’ utilizes VFX, mixing perspectives, backgrounds, and CGI landscapes.
“Building this fairytale world was a brilliant challenge for me and the team. We wanted people to feel the passion, skill and excitement that the tournament will deliver – but in a way you’ve never seen before.” – Ben Scott.
Check out more of Ben’s award-winning work here.