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Director Peter Atencio Joins RSA Films for Commercial Representation

September 4, 2019

Ridley Scott Creative Group’s RSA Films welcomes filmmaker Peter Atencio for commercial representation in the US.

His work directing and producing the hit sketch comedy show “Key & Peele” landed him in the cultural zeitgeist and earned him an EMMY Award for Outstanding Variety Sketch Series along with multiple other EMMY nominations, a Peabody Award and an American Comedy Award. He’s also met success directing and producing the TV drama “Whiskey Cavalier” this year for Warner Bros. and ABC.

As a commercial director, Atencio is known for Pepsi Max’s popular viral campaign “Test Drive” for Davie Brown Entertainment/The Marketing Arm, which features Jeff Gordon pulling pranks in disguise. Work from that campaign was honored with Clios, a One Show Pencil and an AICP award. Other commercial directing highlights are spots for Xfinity, Mountain Dew (Call of Duty: Black Ops 3), Taco Bell, Twitter and Honda, to note just a few.

“Peter is a natural narrative storyteller and has a sixth sense about comedy, whether its improv or scripted,” comments RSA’s MD David Mitchell. “That’s complemented by his in-depth technical knowledge of filmmaking and producing. He can direct huge stunt pieces or massive special effects with the same expertise as he can two people on a simple white psych being funny. He’s a great addition to the roster and a versatile resource for our advertising clients.”

You can read more about Peter’s work and approach on Shots Magazine.

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