Cupidity – Case Study
Challenged with finding a new way of engaging a teenage audience in a modern world, Cornetto launched the Cupidity series with Unilever and RSA. We shot four 10-minute films in different global locations – Istanbul, LA, Hong Kong, and London, incorporating new music from up-and-coming acts.
The unifying theme of the works is love. After premiering in Turkey the films attracted over 5-million views in their first two weeks online – leading to the commission of further Cupidity projects. The popularity of the films is such that they have so far been watched over 50-million times worldwide.
Cupidity – Together Apart
Directed By – Mark Nunneley
Mark Nunneley’s second film for the Cupidity series tells the tale of a young couple who after moving away to separate colleges decide to do whatever it takes to stay in touch and stay together.
Cupidity – Shadow Dancer
Directed By – James Copeman
Following the story of a girl who cares more about the opinions of her friends than her own happiness, Israeli short Shadow Dancer shows that some connections are just a little deeper.
Cupidity – Kismet Diner
Written and Directed By – Mark Nunneley
Mark Nunneley’s Kismet Diner spot was one of the most well received short films of 2013. Winner of a Cannes Silver Lion and the Manhattan Short Festival Award, Kismet has so far received over 11-million YouTube views. It also earned a spot in the carefully curated Vimeo Staff Picks.
Cupidity – Beauty & The Geek
Written and Directed By – James Copeman
Shot in Istanbul, this young love story sees a pair of quirky teenagers kept apart by overbearing parents – and brought together by creativity and love. The short featured an original score from Mystery Jet’s Blaine Harrison.
Cupidity – Margot
Directed By – Laurence Dunmore
Shot in Hong Kong, this story sees hopeless romantic Margot waiting for Mr Right. A chain of events centred around an antique box leads her to him or him to her?!