Adrian Moat is a multi award-winning director in the international arena of advertising and television.
He was born in the North East of England in 1966 where in his early teens he learned the art of photography from his father who was an avid photographer. After graduating from an Honours Degree in Graphic Design at Lancashire Polytechnic (where he admits to having spent most of his time in the darkroom creating images for fellow student projects) he came to London in 1989 in search of creative destiny.
After a short spell assisting directors in a small production company Adrian wrote, produced and directed his first film ‘Pase Adelante’ a visual essay celebrating the strengths of indigenous culture in Guatemala. The film was picked up by the BBC and screened in 1990 as part of the short film series 10x10.
Highly visual in content the film got him noticed by Ridley Scott and Adrian joined RSA films in 1992 where he embarked on an extensive career in advertising, music video, film and television. His first commercial ‘Mafia’ for Polaroid cameras won him a Sliver Lion at Cannes and in the subsequent year he was awarded ‘most promising young talent’ at the same festival.
Since his youthful beginnings Adrian has directed scores of commercials for a plethora of international clients such as Rolex, BMW, Guinness, Mazda, Pirelli, Jeep, San Miguel, UBS, Speedo, Nissan, Buick, Renault, UNICEF and Hugo Boss along with music videos for Bob Marley, Jamiroquai, Beverly Knight and The Sundays.
Adrian has been nominated three times at D&AD, twice at the British Television Awards and won Silver at the San Sebastian Awards festival of Spain along with his Silver Lion at Cannes. His spectacular spot for ‘Pirelli’ won Gold for ‘Best Stunts’ in 2013 at the BTA awards.
After writing and directing another short film in 2010, ‘Two Broad Arrows’, a story about a boy who finds his destiny through a bicycle, Adrian directed two TV Movies that have received critical acclaim; ‘Gettysburg’ for History Channel that depicts the foot soldiers’ experience of the brutality of the American Civil War won 4 Primetime Emmys in 2011, and ‘Killing Lincoln’ for National Geographic Channel’ that achieved record viewership and won best Cinematography at the American Society of Cinematographers Awards in 2014.
“I like to take on projects with authenticity at their roots, ‘Pirelli’ may be worlds apart from ‘Killing Lincoln’ for example, but both demanded a genuine and unaffected view of their subject matter.” - Adrian Moat.