The Autumn Winter 2011 campaign challenges our preconceptions of celebrity culture in a modern world.

Agent Provocateur turns the camera on obvious representations of sex, exposing its humour and power of provocation all exposed under the obtrusive light of the paparazzo’s flashbulb. Paz is conspicuous; she is blatant in her desire to provoke and tease. This girl knows how to make an entrance, but her flash of flesh offers an ironic nod to her celebrity peers.

Paz de la Huerta stars as the meta-celebrity in this challenging and emotive Agent Provocateur campaign. Echoing the overt sense of sexuality so powerfully articulated in her role in HBO’s ‘Boardwalk Empire’, de la Huerta brings glamour and explicit confidence to this character. The campaign features a series of images and complementary short films. It is Paz’s unique confidence and conviction that elevates these images into an examination of our understanding of ‘sexy’.

The campaign is the third season of collaboration between Agent Provocateur and RSA Films. It follows the success of Autumn Winter 2010’s ‘Betty Sue’ by Johan Renck and starring Kirsty Hume, and ‘Watching Josephine’ with Josephine de La Baume for Spring Summer 2011.

Renck states: “Aside from being a stunning and brilliant actress, Paz De La Huerta has not risen to the status of it-girl by chance; she has perfected the art of revealing her assets in a cheeky way at the opportune moment. This film is a guide to flashing your goods at the perfect moment and if this guide is followed... you too can be thrust into the world of it-girl. This is my third film in an fruitful collaboration with Agent Provocateur; I look forward to continued work with them and more importantly... exposing more knickers.”

Creative Director, Sarah Shotton, said-  “Johan Renck  understands how important a sense of humour is within the Agent Provocateur aesthetic.  It is dry and smart and wholly British. He has a method of looking at the world around us, the culture, the talking points, and translates the Zeitgeist into something visual, poignant and yet still erotic. He is never afraid to make us think whilst he turning us on.”

The short films and still images form a multimedia campaign to support the Autumn Winter 2011 lingerie collection, available from August 2011. The collection takes inspiration from representations of iconic women through history.

www.agentprovocateur.com/alwaysremember

Creative Team
Director - Johan Renck at RSA Films
Executive Producer - Melody Sylvester at RSA Films
Producer - Emma Cairns at RSA Films
Creative Direction - Sarah Shotton at Agent Provocateur
Model - Paz de la Huerta at One Management
Hair - Eamonns Hughes at Premier Hair and Make-Up
Make Up - Gemma Smith-Edhouse at Streeters London
Styling - Ellen Af Geijerstam
Shoes - Charlotte Olympia

Shot on Location at Syon Lodge, England

Always remember your Agent Provocateurs.