News
RSA Films and BBDO have launched the DAYBREAK series for AT&T.
Daybreak is a layered digital campaign for AT&T’s new phase of the "Rethink Possible" platform that highlights its 4G network and product innovations. An online, five-part mini-drama spreads engagement across two dedicated sites and an iPhone and Android app. The story centers around the dodecahedron, a mysterious 12-sided object that was introduced in the series, Touch and serves as the link between that show and its interactive extension Daybreak in which Ben Wilkins (played by90210's Ryan Eggold) becomes its protector and fights a global conspiracy that threatens humanity’s future.
