The Content division of RSA focuses on convergent media development and production.
The division works closely with directors in the commercial and music video divisions at RSA, Black Dog and Little Minx, along with the television and film development staff at Scott Free, to service advertising, studio and network clients in producing innovative content initiatives for multiple distribution platforms including the Internet, mobile wireless, traditional broadcast and cinema.
Complementing a worldwide roster of 30+ directors working at all levels of commercial and music video filmmaking, the division represents a diverse set of writing and interactive talent working in all facets of emerging media including game designers, web developers and live event producers.
Recent notable projects include:
Martin Scorsese’s Key to Reserva, 2007’s Freixenet Featured Short in which Scorsese interprets a missing scene from an un-produced Alfred Hitchcock script. www.scorsesefilmfreixenet.com
HBO Voyeur, a multi-platform content initiative for pay-television network HBO anchored at www.hbo.com/achive/hbovoyeur . The campaign was exhibited via public installations, television spots and, most prominently, an online destination where users could piece together multiple storylines played out through the windows of various downtown NYC skyscrapers.
The Responsibility Project, a series of short films by RSA directors financed by Liberty Mutual Insurance which support a community forum microsite that generates active discussion about topics including ethics and social responsibility. The films and site grow out of RSA director Laurence Dunmore’s long running spot campaign for Liberty Mutual, “Responsibility. What’s your policy?” www.responsibilityproject.com
The division works closely with directors in the commercial and music video divisions at RSA, Black Dog and Little Minx, along with the television and film development staff at Scott Free, to service advertising, studio and network clients in producing innovative content initiatives for multiple distribution platforms including the Internet, mobile wireless, traditional broadcast and cinema.
Complementing a worldwide roster of 30+ directors working at all levels of commercial and music video filmmaking, the division represents a diverse set of writing and interactive talent working in all facets of emerging media including game designers, web developers and live event producers.
Recent notable projects include:
Martin Scorsese’s Key to Reserva, 2007’s Freixenet Featured Short in which Scorsese interprets a missing scene from an un-produced Alfred Hitchcock script. www.scorsesefilmfreixenet.com
HBO Voyeur, a multi-platform content initiative for pay-television network HBO anchored at www.hbo.com/achive/hbovoyeur . The campaign was exhibited via public installations, television spots and, most prominently, an online destination where users could piece together multiple storylines played out through the windows of various downtown NYC skyscrapers.
The Responsibility Project, a series of short films by RSA directors financed by Liberty Mutual Insurance which support a community forum microsite that generates active discussion about topics including ethics and social responsibility. The films and site grow out of RSA director Laurence Dunmore’s long running spot campaign for Liberty Mutual, “Responsibility. What’s your policy?” www.responsibilityproject.com