In his native Denmark, director Daniel Kragh-Jacobsen hails from something of a filmic dynasty. He grew up watching his father create acclaimed documentary films, his mother run a theatre company and write screenplays, and his uncle, Søren Kragh-Jacobsen, enjoy international acclaim as a founding member of the influential Dogme95 movement.
Daniel began making short films at 17 while working his way up in casting and as a director’s assistant. His work often exhibits a feel for the complexities of youth — narratives that capture small human moments, but seem to arrive there without pretense or effort.
Daniel has directed music videos for artists such as Elton John and James Bay. His music video for Rhye’s “The Fall” won a 2013 Young Director Award for Best Music Video at the Cannes Lions. His video for the Danish band When Saints Go Machine’s track “Parix”, shot in one manic 24-hour stretch, won a 2012 UK Music Video Award for Best Rock/ Indie Video. Four of Daniel’s last five music videos have been staff picks at Vimeo.
His 2012 PSA Before It’s Too Late, an anti-teen suicide spot for the German nonprofit Friends for Life, earned him the First Prize European Test Commercial Young Director Award. Short 2016 film “The Family” for Ford, won a Cannes Gold, Silver Eurobest, and the True Talent Award for best new talent at the Denmark True Awards. The film was praised by critics including Creative Review “New Ford ads from Denmark tackle divorce, and do it surprisingly well”, and The Huffington Post “this tear-jerking Ford ad makes a really important point about family”.
Some of Daniels’ commercial additional commercial clients include Canada Goose, Nike, Pull and Bear, and Ikea.
Currently, Daniel is finishing his next short film “Next Stop”, which is funded by the Danish Film Institute. He is also teaching a course in Short Narrative Film Structure at the school of Multi-Platform Storytelling in Denmark.