Gray Hughes grew up in southwest London but has always had strong connections to the USA. He has spent many summers on road trips, visiting family in California. In his early twenties he moved to New York and assisted various fashion photographers before returning to London to shoot editorial sports and lifestyle. He has since worked for brands including Coca-Cola, Asics, Nike, Adidas, Reebok and Powerade.
Gray has always loved film and music – his mother exposed him to Hitchcock at an inappropriately young age. As a young teen he used to record music demos on a four track recorder. Then in 2001 he took a break from photography to pursue a career in music, remixing dance music for four years before returning to his first love, photography.
Gray’s personal projects have taken him to cowboy country in Montana, USA as well as Rio de Janeiro and more recently, around the grassroots rugby clubs of Britain. His film, ‘Heartland’ was a finalist in the 2015 AOP awards, with the accompanying photographs featured in the Sunday Times Magazine. In 2016 Grey directed his first commercial for Glamorgan Brewing Company. He has since directed several commercials for clients such as Reebok and Standard Life.