Atlantic Lottery Years of Change
Big Sean feat. Kanye West and John Legend One Man Can Change the World
Andrew Hines was born into filmmaking, seeing life through a camera from an early age thanks to his photographer father. He stayed true to that influence, receiving a Masters degree in directing from American Film Institute then segueing into directing commercials and music videos. His elegiac video for Big Sean’s “One Man Can Change The World,” feat. Kanye West and John Legend, won Best Video with a Message at the 2015 MTV VMAs. A tribute to Sean’s late grandmother (one of the first black female army captains), the topical and politically conscious video quickly went viral. He has also directed music videos for Juicy J, Chloe x Halle, The Head and The Heart, Tony Lanez, Kali Uchis and PartyNextDoor with Drake, to note a only a few. And his video for Wes Mack earned him a Best Video Director nomination at the CCMA Awards.
Hines’ work in advertising has earned accolades as well. His interactive film for TriBeCa’s ReActor Experience—the world’s first computerized acting judge—via JWT NY, won a Cannes Silver and two Bronze Lions. Other commercial highlights include a brand film for L’Oreal that tells the origin story of men’s grooming line, Baxter of California. Spanning a history five decades long, the exquisitely filmed commercial won Gold at the 2014 Hermes Awards. Other commercial highlights are Nike Basketball’s “Be Courageous,” featuring jazz pianist Robert Glasper, Gillette’s “Rusty Bottoms” with singer/songwriter Robert Ellis, and projects for RCA Records, Epic Records, Atlantic Records and Warner Bros Music, among others.