Filmmaker Julian Acosta emerged from meager circumstances in Bakersfield, CA driven by wanderlust and a deep-seated love of music. He played drums and bounced around the States in his early twenties, salting away in memory the rich backdrop of Americana he witnessed. That spiky aggression and teenage earnestness matured into a signature poetic realist filmmaking style, leading to unique and original work for KFC, Lennar Homes, Comcast, Coca-Cola, and Smart Car.
The first member of his family to graduate college, Acosta attended Brigham Young University. A quixotic, cross-country road trip from Utah to Wisconsin to produce a no-budget music video for his favorite indie band awakened him to filmmaking (even as a technical glitch ruined all his footage). Statewide spots for the Utah Microenterprise Loan Fund and Care About Childcare gave him a professional foothold. And his passion soon led to music and performance videos for John Legend, Passion Pit, MIA, Foster the People, Band of Horses, Ellie Goulding, and the Shins.
His commercial spots often feature nostalgic voiceover (Lennar’s “Everything Is Included”, Coca-Cola’s “Let Fun Reign”), personal narrative (Smart Car’s “Jam on the Dam”), in which everyman Jimmy Redmond fills Hoover Dam with 120 Smart Cars), and a hands-on immersion in youth culture (Contour Cameras “It’s On”). His short film for Jenni Kayne fashion, Moving, uses his signature style to highlight the organic fabrics and elemental designs in various natural settings. It garnered La Jolla Fashion Film Festival nominations for Best Film and Best Cinematography, and won for Best Music.
Acosta recently directed spots for the Utah Jazz (“Rituals”) and JBL (“Pulse of the Draft”) which showcase Acosta’s ability to use nostalgia, music, and simple shots to create magic and evoke emotion.
“It’s not always about the story…it’s about the craft too.” – Julian