Part of the Ridley Scott Creative Group


Ridley Scott Stars in New IBM Ad

February 29, 2016

In two new ads for their cognitive computing system, Watson, tech giants IBM are aiming to dispel the commonly held view that Artificial Intelligence is something to fear.

The previous ‘Watson and Me’ ads have featured notable luminaries discussing varying topics with Watson. In the most recent effort, which aired during last night’s Oscar ceremony, Ridley Scott discusses visual storytelling with Watson and the crucial role of images in communication.

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Part of the Ridley Scott Creative Group