Part of the Ridley Scott Creative Group


Alyssa Boni Directs Fitness Film for Elle UK

December 13, 2016

After the success of last year’s award-wining Elle #MoreWomen campaign, Alyssa Boni has directed another film for the fashion publication, this time with model Rosie Huntington-Whiteley.

The new film from Alyssa and Creative Director Alex Holder recognises the importance of having a healthy, functional, and strong body, celebrating the female body not as something decorative but as something that is fit and healthy.

Released to coincide with Elle’s biggest ever fitness issue, cover star Huntington-Whiteley told the magazine “I feel there are a lot of different things a woman’s body is expected to be, but my favourite way to see mine is when it’s being physical. That’s when I feel my sexiest and most powerful.”

Find out more HERE. And check out more of Alyssa’s work HERE.

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Part of the Ridley Scott Creative Group