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Louis Vuitton Taps Sam Mendes to Direct “Attrape-Rêves,” starring Emma Stone

September 25, 2018
A short film on a woman’s journey through a life of traveling and adventure, embodied by the new fragrance

To celebrate the launch its ninth perfume in their collection, Louis Vuitton brought RSA Film’s Sam Mendes in house with top-tier talent to develop, direct and launch their first ever fragrance film campaign. Among Mendes, who’s previously won an Oscar for American Beauty, was Oscar-nominated DP Hoyte Van Hotema (Dunkirk) and world renowned actress Emma Stone.

The short film for “Attrape-Rêves,” translated as “Dream Catcher,” follows Academy Award-winning actress Emma Stone as she explores beautiful destinations in style, to the soundtrack of Beyonce’s “XO.”

“I am proud to unveil our first fragrance short film starring the incredibly talented Emma Stone.” says LV CEO Michael Burke in a statement. “This marks another milestone to the success of our fragrance collection.”

To see more work from Sam, check out his commercial reel here.

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Part of the Ridley Scott Creative Group