Ridley Scott Creative Group’s RSA Films welcomes filmmaker Peter Atencio for commercial representation in the US.
His work directing and producing the hit sketch comedy show “Key & Peele” landed him in the cultural zeitgeist and earned him an EMMY Award for Outstanding Variety Sketch Series along with multiple other EMMY nominations, a Peabody Award and an American Comedy Award. He’s also met success directing and producing the TV drama “Whiskey Cavalier” this year for Warner Bros. and ABC.
As a commercial director, Atencio is known for Pepsi Max’s popular viral campaign “Test Drive” for Davie Brown Entertainment/The Marketing Arm, which features Jeff Gordon pulling pranks in disguise. Work from that campaign was honored with Clios, a One Show Pencil and an AICP award. Other commercial directing highlights are spots for Xfinity, Mountain Dew (Call of Duty: Black Ops 3), Taco Bell, Twitter and Honda, to note just a few.
“Peter is a natural narrative storyteller and has a sixth sense about comedy, whether its improv or scripted,” comments RSA’s MD David Mitchell. “That’s complemented by his in-depth technical knowledge of filmmaking and producing. He can direct huge stunt pieces or massive special effects with the same expertise as he can two people on a simple white psych being funny. He’s a great addition to the roster and a versatile resource for our advertising clients.”
You can read more about Peter’s work and approach on Shots Magazine.