Lorena Medina, is an award winning director who believes that each project calls for a mix of intuition, experience and playfulness. Every project is a new chance to have fun and make it better.
Lorena blends lifestyle and humor with a wide variety of styles and techniques that combine visual storytelling, animation and a strong art direction.
She has a mixed media background of film, animation and visual effects. She focuses on unique visually powerful images constructed predominantly by blending various techniques to create art direction driven narratives. She compiles a large amount of awards including Laus – Art Directors Club of Spain, “El Sol” – Iberoamerican Advertising Festival, CdeC – Creatives Club of Spain and Ciclope – International Advertising Craft Festival.
In 2018, Lorena won a Cannes Silver Lion for their Pictionary ‘This is a Fish’ ad.