Part of the Ridley Scott Creative Group

Adrian Moat



Adrian Moat is a multi award-winning director in advertising and television. He is known for epic visual storytelling as seen in his spectacular “Stunts” commercial for Pirelli. It depicts two skiers and an SUV taking flight off a mountaintop then defying gravity for a few glorious moments before parachuting to safety. The spot won Gold at the British Arrows in 2013. Moat’s gripping storytelling talent is also evident in “Gettysburg,” a TV film he directed for the History Channel that depicts the foot soldiers’ experience of the brutality of America’s Civil War. It won four EMMY Awards in 2011. And his “Killing Lincoln” for National Geographic Channel tells the true story of the assassination of Abraham Lincoln; its TV debut brought record viewership and the ASC Awards honored it with Best Cinematography in 2014.

Born in the northeast of England, Moat learned the art of photography from his father as a teen. After graduating with an Honors Degree in Graphic Design at Lancashire Polytechnic he came to London in 1989. Moat wrote, produced and directed his first film Pase Adelante that was picked up by the BBC. Highly visual in content, Pase Adelante got him noticed by Ridley Scott and he joined RSA in 1992. His first commercial, “Mafia” for Polaroid, won a Cannes Silver Lion and the following year he was included in Saatchi’s prestigious New Directors Showcase in Cannes.

Moat has directed commercials for brands such as Rolex, BMW, Guinness, Jeep, San Miguel, UBS, Speedo, Nissan, Buick, Unicef, Emporio Armani and Hugo Boss, along with music videos for Bob Marley and Jamiroquai. He wrote and directed the 2010 short film Two Broad Arrows, branded entertainment for Rapha produced by RSA. It is a coming of age story about a boy on the turn of manhood; strangled by family tension, he discovers the power of cycling. Most recently, Moat created a trailer for go90’s groundbreaking cell phone reality series “The Runner.”

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Part of the Ridley Scott Creative Group